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Social media simplicity

October 12th, 2008 by mhjones

Amid all the economic commentary, there’s a quiet murmur among digital media and social networking people. Will the bad times hit the marketing and tech industry’s brightest light and snuff it out?

What’s clear to me is that the return to economic fundamentals will rub off on everything else. In tech, media and marketing circles, that means a flight to quality companies, quality products, and the radical pursuit of simplicity.

So it’s incumbent on the digital media industry to clearly articulate the social media value proposition. I think we need less talk about social media theory, less industry obsession with jargon and the wow factor, and more focus on real results achieved by companies using social media. Read the rest of this entry »

Tagged: Marketing, Social media
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