Alpha blog

The blog supporting News Ltd’s Alpha Magazine went live today. There is no mention on the site of it being a ‘blog,’ but it looks, smells and acts like a blog – comments, trackback, conversational posts, About links etc.

What’s missing, however, are any obvious RSS feeds. My bloglines RSS reader picked up a feed via the main URL, but there does not seem to be any clues for the non-RSS savvy – which probably constitute 98 percent of the local audience.

Also, this page gives you a clue to the business model. It’s as much about traditional newspaper circ. as it is about being a funky mag:

Alpha costs just $2 per issue when you buy your local News Ltd metropolitan newspaper.