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Austereo podcasts ‘proactive’

March 24th, 2005 by mhjones

SMH reports on Austereo’s podcasting trials:

Mr Neely said Austereo’s plan was to "seed" the market in Australia with the idea that radio podcasts were another listening option for their portable media players.

"We’re being proactive rather than reactive in one to two year’s time," he said.

They get it, which is encouraging. One assertion I’d question in this article is that podcasting is for the youth market. The majority of shows I’m listening to are for the 25+ business & IT audience.

Tagged: Podcasting
Comments: 1 Comment »

One Response to “Austereo podcasts ‘proactive’”

  1. Rob Irwin Says:
    March 25th, 2005 at 1:00 pm

    Yeah there’s definitely a huge IT market for podcasting, not unsurprisingly because IT people ‘get’ the concept a lot easier.

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