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mini marketing MBA

A marketer’s (mini) MBA: 7 skills you need to master

by Megan Wright | 18 Jan 2017 | in Stories

Don’t let the fear of falling behind keep you from playing the game. We’ve rounded up the top trends marketers need to keep an eye on in the year ahead. What if you could sink More >

student-made Adidas video

Campaign watch: Adidas realises the perils of playing it safe

by Samantha Waterworth | 12 Jan 2017 | in Stories

It’s a lesson marketers can’t forget – every action (or indeed inaction) a brand makes has consequences… They’ve done it again. Students from the renowned German Film Academy of Baden-Württemberg – the school that produced More >

australia day lamb ad marketing

The CMO Show: Andrew Howie and the legendary Australia Day lamb ad

by The CMO Show | 12 Jan 2017 | in The CMO Show

“Crackin’ spot. Fire up the barbie.” Whether it’s Lee Lin Chin launching a covert operation to rescue Aussie ex-pats from a lamb-less lunch, Lambassador Sam Kekovich’s scorching rebukes of “unaustralianism”, or Adam Gilchrist suggesting a game More >

Content ROI

The Wizard of Oz and the ROI ruby slippers you don’t know you have

by JV Douglas | 09 Jan 2017 | in Opinion

“No my dear, I’m a very good man. I’m just a very bad Wizard.” It has been at least 35 years since I sat on the carpet at my uncle’s house and watched the big More >

tips for content strategy

The CMO Show: All target, no reach with Andrew Davis

by The CMO Show | 15 Dec 2016 | in The CMO Show

Between the inspiring blog posts, vox pop videos, educational whitepapers and everything else, marketers have lost focus on driving revenue through their content strategy – at least that’s what Andrew Davis thinks.  What does 2017 More >

Christmas marketing campaigns

Merry and bright: The best Christmas marketing campaigns of 2016

by Megan Wright | 15 Dec 2016 | in Stories

Every year there’s a rush to the finish line, especially for the brands competing to win share of mind (and wallet). And this year is no exception. Check out the year’s best Christmas marketing campaigns. More >

get better podcast stats

Is anybody listening? How to get better podcast stats

by Ewan Miller | 09 Dec 2016 | in Stories

No subscriber count? No demographic breakdown? No takers for your ad slots? No problem. It’s no secret that podcasting is back – in a big way. Sadly, it’s still difficult to track your success in More >

why is neuromarketing important

The CMO Show: Tim Ash on neuromarketing and targeting the ‘right’ side

by The CMO Show | 01 Dec 2016 | in The CMO Show

Did you know that for a marketer to plant the seed of an idea into one’s brain, all they need to do is design a message that’s easily consumed by the subconscious brain?  The way More >