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Journalistic integrity

Talkin’ transparency: Journalistic integrity in the age of the influencer

by Rian Newman | 30 Nov 2016 | in Stories

A friend of mine once said to me, “Everybody wants to sell out, they just don’t want anybody to know they’re doing it.” It’s a philosophy that resonates in plenty of places, and if you’ve More >

Mark Ritson on Marketing Metrics

The CMO Show: Mark Ritson talks disgraceful marketing metrics

by The CMO Show | 24 Nov 2016 | in The CMO Show

Australian companies are predicted to spend half their advertising budgets on digital by 2020 — But are we all in danger of missing the point?  In the conclusion of this two-part CMO Show special Mark Ritson, More >

viral video

Video revamp: The myth of virality and the death of pre-roll

by Tom van Leeuwen | 24 Nov 2016 | in Stories

When it comes to successful video content, it’s all about asking ‘why’ not ‘how’, writes content producer Tom van Leeuwen. Ever been asked to make a viral video? In the content marketing industry, it’s not More >

hijack marketing

Hijack marketing: The brands that couldn’t resist the 2016 US election

by Ewan Miller | 18 Nov 2016 | in Stories

An election poses a unique opportunity for brands to harness the media hype but it’s not without its risks. Buckle up as Ewan Miller explores if the prize is worth the peril… Hijack marketing is More >

The CMO Show: Firebrand Mark Ritson on why digital is overrated

by The CMO Show | 18 Nov 2016 | in The CMO Show

Platform ‘bells’ and analytical ‘whistles’: Is digital not all it’s cracked up to be? With the digital overhaul facing marketers and business strategies today, do all the new platform ‘bells’ and analytical ‘whistles’ actually amount More >

marketing trends for 2017

The CMO Roadshow: Reset your approach to marketing in 2017

by The CMO Show | 03 Nov 2016 | in The CMO Show

From the death of the horizontal video to the myth of virality, here’s what you need to know to battle the marketing heavyweights in the coming 12 months… “If you’re sitting at the top of a More >

how to master brand storytelling

Here’s the one thing you need to master brilliant brand storytelling

by Mark Jones | 02 Nov 2016 | in Opinion

The secret to masterful brand storytelling may not be as complex as you think, writes Mark Jones.  Want to know the secret to brilliant storytelling? It’s actually just one thing. And curiously enough, that one More >

Trapped! The brands that couldn’t escape the 2016 US election

by Ewan Miller | 27 Oct 2016 | in Stories

When the US Republican Party nominated Donald Trump as their presidential candidate, it was inevitable that the 2016 election would intertwine brands and politics more closely than ever before. While there is always a crossover More >