The Pioneers: brilliant stories to your inbox



viral video

Video revamp: The myth of virality and the death of pre-roll

by Tom van Leeuwen | 24 Nov 2016 | in Stories

When it comes to successful video content, it’s all about asking ‘why’ not ‘how’, writes content producer Tom van Leeuwen. Ever been asked to make a viral video? In the content marketing industry, it’s not More >

hijack marketing

Hijack marketing: The brands that couldn’t resist the 2016 US election

by Ewan Miller | 18 Nov 2016 | in Stories

An election poses a unique opportunity for brands to harness the media hype but it’s not without its risks. Buckle up as Ewan Miller explores if the prize is worth the peril… Hijack marketing is More >

The CMO Show: Firebrand Mark Ritson on why digital is overrated

by The CMO Show | 18 Nov 2016 | in The CMO Show

Platform ‘bells’ and analytical ‘whistles’: Is digital not all it’s cracked up to be? With the digital overhaul facing marketers and business strategies today, do all the new platform ‘bells’ and analytical ‘whistles’ actually amount More >

marketing trends for 2017

The CMO Roadshow: Reset your approach to marketing in 2017

by The CMO Show | 03 Nov 2016 | in The CMO Show

From the death of the horizontal video to the myth of virality, here’s what you need to know to battle the marketing heavyweights in the coming 12 months… “If you’re sitting at the top of a More >

how to master brand storytelling

Here’s the one thing you need to master brilliant brand storytelling

by Mark Jones | 02 Nov 2016 | in Opinion

The secret to masterful brand storytelling may not be as complex as you think, writes Mark Jones.  Want to know the secret to brilliant storytelling? It’s actually just one thing. And curiously enough, that one More >

Trapped! The brands that couldn’t escape the 2016 US election

by Ewan Miller | 27 Oct 2016 | in Stories

When the US Republican Party nominated Donald Trump as their presidential candidate, it was inevitable that the 2016 election would intertwine brands and politics more closely than ever before. While there is always a crossover More >

Andrew Collins China interview

The CMO Show: Andrew Collins on breaking into China and beating its dragons

by The CMO Show | 21 Oct 2016 | in The CMO Show

How do you crack a foreign market that shifts your business values, depends on local partnerships, and has a work culture of “close enough”? At the age of 27, Australia’s Andrew Collins arrived in China More >

Compelling content

Campaign watch: How Aussie banks are cashing in with compelling content

by Samantha Waterworth | 14 Oct 2016 | in Stories

Don’t let the money fool you, consumer trust is the key currency of the financial services industry – and the exchange rate isn’t good. While consumer trust is improving in the financial services industry, it More >