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snapchat content

Campaign watch: The insurance company that took Snapchat by storm

by Samantha Waterworth | 05 Aug 2016 | in Stories

Engaging with the ever-elusive millennial audience isn’t easy, but as AAMI Insurance has shown us, it isn’t nearly as difficult as some make it out to be… A little creativity, adaptability and willingness to experiment More >

Public relations

The world of public relations through the eyes of an introvert

by Rian Newman | 03 Aug 2016 | in Opinion

I’m never the loudest person in any room. In fact, I’m usually one of the quietest. It’s not because I’m shy, or because I don’t have anything of value to say – it’s more a More >

Augmented reality

Why Pokémon GO means augmented reality NOW

by Mark Jones | 01 Aug 2016 | in Opinion

I was at least three days late to the Pokémon GO party–an eternity in social media terms. It wasn’t until a friend wrote a Facebook post about watching people descend on a previously quiet park More >

Disruptive technologies

Disruptive technologies: Why there’s no denying disruption

by Mark Jones | 21 Jul 2016 | in Opinion

Here’s a question you’ve probably never thought about: What do disruptive technologies and grief have in common? Lots, when you start to think about it. It’s impossible to predict how they’ll progress and where they’ll More >

rachel botsman on the collaborative economy

The CMO Show: Rachel Botsman on the collaborative economy and why trust is not a tagline

by Megan Wright | 19 Jul 2016 | in The CMO Show

Trust: it’s a lucrative and aspirational factor in brand storytelling, but all too often we fail to understand its true meaning – or value. When it comes to making informed decisions, consumers are increasingly driven More >

Luxury brand publishing

Campaign watch: The Jaguar campaign that proves luxury brand publishing works

by Samantha Waterworth | 14 Jul 2016 | in Stories

It’s the luxury brand publishing campaign that proves the power of user-generated content and media partnerships to engage users. Samantha Waterworth explores… Author-brand partnerships are unusual, but not unprecedented. When Jaguar Land Rover set out More >

artificial intelligence in marketing

The CMO Show: Will robots infiltrate marketing? with ANZ’s Chaminda Ranasinghe

by Megan Wright | 12 Jul 2016 | in The CMO Show

It has been touted as an increasingly integral part of many industries, including marketing. But what exactly is artificial intelligence? And, more importantly, what does it means for marketers in the future?  The uptake of More >

jenny williams hcf

The CMO Show: IT geeks make great marketers with Jenny Williams 

by Tom van Leeuwen | 05 Jul 2016 | in The CMO Show

Those with IT skills and creative flair are increasingly in demand in the marketing department, as data, technology and digital continue to shape core strategy.  The role of the CMO has never been so diverse or challenging. As More >