With the introduction of the NDIS, Autism Spectrum Australia needed to reorient from government communications to focus on the consumer.
We developed an integrated strategy to leverage the unique evidence-based approach of Autism Spectrum Australia’s work to differentiate it from other providers.
Using the ‘We Belong Too’ research report as a basis, our success included:
- Securing an extraordinary 116 pieces of print, online and radio coverage including:
- 20 online articles on highly visible news sites
- 5 print articles in key publications
- 91 radio pieces, including 8 in-depth on-air interviews
- 100% of coverage referenced Autism Spectrum Australia by name
- Creating three compelling packages including interviews at the annual Aspect Schools’ Sports Carnival
- Creating and managing editorial strategy and content creation for a quarterly newsletter, including in-depth podcasts
- Providing content and support for Aspect events, including fundraising and the annual Recognition Awards
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