Vitamix

Vitamix has a global mission to change the way people think about food, for good.


The Approach:

Vitamix has a global mission to change the way people think about food, for good.

To tell that story in Australia we developed a strategy for the brand to gain mass awareness, inspire people to eat real, home made food, and build a bigger online community.

We created the Vitamix Real Food Movement. Our integrated campaign successfully told the story across multiple platforms.

Our Results:

  • Winning TV coverage in partnership with popular nutritionist Dr Joanna McMillan
  • Producing a video of everyday Australians living positive lives powered by Vitamix
  • Creating a recipe eBook in partnership with 14 food celebrities to drive downloads and engagement
  • Building social audiences for Facebook (13% increase in likes) and Twitter (4% increase in followers)
  • Hosting premium events in Sydney + Melbourne for more than 160 retailers, and 60+ top tier journalists + food bloggers
  • Managing and distributing prize giveaways
  • Growing database to more than 11,000 subscribers via EDMs

Are you ready for your story to be told, brilliantly?

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