Earth to CEOs: The answer is in the blogosphere
November 25th, 2004 by mhjones
Australian CEOs are apparently only doing half the job because they’re not giving communications and marketing enough attention (SMH story).
If this quote is true – "Communications is one of the most important and creative things you do" – then yes, give advertising some mindshare, but if you want to make a huge difference, try talking with people directly in the blogosphere. Go on CEOs, I dare you.
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