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Roll up, roll up

October 26th, 2004 by mhjones

It’s just three days until IDG Australia’s first My Home Entertainment Expo kicks off at Sydney’s Darling Harbour.

Yes, this is a gratuitous plug, but hey, we’re excited. Our team has signed up a raft of big consumer and digital entertainment brands.

And unlike other shows, such as Hannover’s recent effort, our strategy is to focus on entertainment. We believe that consumers relate better to the word “entertainment” than they do “digital” or “intelligent.”

Tagged: Events
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