RSS back in the news
August 27th, 2004 by mhjones
Wired News and Om Malik sums up the state of RSS:
“RSS is at the edge of a huge acceleration in adoption,” [Om Malik] said. “The early users have been bloggers, which have clearly exploded geometrically…. The next adopters are online content publishers. Corporations are starting to use the technology. This is where it will go mainstream. The novelty factor has clearly worn off. We’re now shifting into a mode where folks are looking for and extracting value from the platform.”
From a publisher’s perspective, all we have to do now is figure out how to get mainstream IT vendors an ad agencies to recognise and support RSS with serious marketing dollars.
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