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online personality

Taking your online personality from “on-bland” to “on-brand”

by Rian Newman | 24 Feb 2017 | in Stories

A little while back this sponsored post from National Australia Bank (NAB) appeared in my Twitter feed… Amirite? pic.twitter.com/c9dF4qUviP — NAB (@NAB) January 17, 2016 While the bank probably thought its topical trifecta of emojis, More >

ghostwriting

What’s in a byline? The case for ghostwriting

by Samantha Waterworth | 21 Feb 2017 | in Stories

The rise of content marketing has brought with it a demand for ghostwriting like never before. But shouldn’t content be written by the person who gets the byline? Samantha Waterworth explores… Ghostwriting: The endeavour a More >

storytelling series

Campaign watch: Square finds success with storytelling series

by Samantha Waterworth | 07 Feb 2017 | in Stories

How do you market your brand without so much as uttering its name? With a good story, of course. Square, a mobile payments company led by Twitter CEO Jack Dorsey, has unveiled the first instalment More >

fake news

Fake it ‘til you make it: The unfortunate truth behind fake news

by Ewan Miller | 03 Feb 2017 | in Stories

Ethically dubious motives aside, fake news and content marketing face many of the same challenges. Ewan Miller unpacks the digital marketing techniques that fake news gets so right – no matter how wrong. Over the More >

Feminist marketing campaign

Campaign watch: Ditching the “pink it and shrink it” approach to female marketing

by Ewan Miller | 26 Jan 2017 | in Stories

In a world turned upside down, a Wall Street investment firm has just launched one of the freshest feminist marketing campaigns of the year. It’s harsh but true that we live in a country where More >

mini marketing MBA

A marketer’s (mini) MBA: 7 skills you need to master

by Megan Wright | 18 Jan 2017 | in Stories

Don’t let the fear of falling behind keep you from playing the game. We’ve rounded up the top trends marketers need to keep an eye on in the year ahead. What if you could sink More >

student-made Adidas video

Campaign watch: Adidas realises the perils of playing it safe

by Samantha Waterworth | 12 Jan 2017 | in Stories

It’s a lesson marketers can’t forget – every action (or indeed inaction) a brand makes has consequences… They’ve done it again. Students from the renowned German Film Academy of Baden-Württemberg – the school that produced More >

Christmas marketing campaigns

Merry and bright: The best Christmas marketing campaigns of 2016

by Megan Wright | 15 Dec 2016 | in Stories

Every year there’s a rush to the finish line, especially for the brands competing to win share of mind (and wallet). And this year is no exception. Check out the year’s best Christmas marketing campaigns. More >