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avant-garde marketing

From Monet’s Garden to the freedom of Sweden: What marketers can learn from the avant-garde

by Candice Witton | 27 Jun 2017 | in Stories

Disruption, innovation, creative thinking. Modern marketers are using these concepts in their work, but do they realise they’re treading a well-worn path? Content Producer and unashamed art-nerd Candice Witton explores…. When Claude Monet stood in More >

experience business

Everything but the usual: The rise of the experience business

by Ewan Miller | 14 Jun 2017 | in Stories

What does it mean to be an “experience business”? And how do you market that? Adobe Symposium attendee and Filtered Media storyteller, Ewan Miller hunts for the answers… “The experience business is the biggest disruption More >

workplace innovation

Thinking big begins with big thinkers

by Megan Wright | 09 Jun 2017 | in Stories

Could we please stop talking about innovation in the workplace? Digital media junkie and content manager Megan Wright points out the pitfalls of the “innovation trap”. I’m suffering from innovation fatigue. It’s a word that’s More >

unicorn frappuccino marketing

From commodity to experience: The tale of the elusive Unicorn Frappuccino

by Candice Witton | 25 May 2017 | in Stories

If a tree falls in the woods, does it make a sound? And more to the point; If I buy a limited-edition Frappuccino and don’t post a photo on Instagram, did it even happen? In More >

bingeworthy content

You are what you binge: The evolution of bingeworthy content

by Megan Wright | 23 Mar 2017 | in Stories

“You are what you eat.” But does the same adage apply to content? Filtered Media’s content manager and avid Netflix enthusiast, Megan Wright investigates… It is a truth universally acknowledged that, regardless of how busy More >

marketing Japan

Campaign watch: The unlikely heroes marketing Japan’s small towns

by Ewan Miller | 22 Mar 2017 | in Stories

In the struggle against rural depopulation marketers of Japan’s small towns have found some unlikely heroes… Small towns across the developed world are facing demographic depopulation but nowhere is the problem quite as pronounced as More >

marriage equality marketing campaigns

Campaign watch: When it comes to marketing equality, love is all you need

by Megan Wright | 03 Mar 2017 | in Stories

In the lead up to this year’s Sydney Gay and Lesbian Mardi Gras Festival, marketers proved that the race to grab attention is not about share of mind – or even share of wallet. It’s about share More >

online personality

Taking your online personality from “on-bland” to “on-brand”

by Rian Newman | 24 Feb 2017 | in Stories

A little while back this sponsored post from National Australia Bank (NAB) appeared in my Twitter feed… Amirite? pic.twitter.com/c9dF4qUviP — NAB (@NAB) January 17, 2016 While the bank probably thought its topical trifecta of emojis, More >