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Marketing to women over 60

The silver dollar: Why brands should pay attention to women over 60

by Meghna Bali | 22 Aug 2016 | in The Digest

Women of the baby boomer generation represent one of the most affluent portions of the buying public. With more financial empowerment than any generation of women before them, and the spending power to match, why More >

rugby world cup social media

The Digest: What rugby can teach you about social media

30 Oct 2015 | in The Digest

We’ve rounded up all the news that’s fit to click this week in the world of marketing, PR and communications: The (All) Black side of social media marketing: The Rugby World Cup Aside from the remarkably More >

Little cute kitten kitty cat pet animal on horse horseback.

The weekly digest: Whiskas proves kittens are content marketing gold

16 Oct 2015 | in The Digest

We’ve rounded up all the news that’s fit to click this week in the world of marketing, PR and communications: Storyteller of the week: Whiskas Did someone say kittens? Ever since the immense success of More >

australia post advertising campaign

The weekly digest: Australia Post sends a message to the world

09 Oct 2015 | in The Digest

All the news that’s fit to click this week in the world of marketing, PR and communications: Storyteller of the week: Australia Post  Australia Post are staking their claim in an industry that has well More >

melbourne racing club

The weekly digest: No horsing around for Melbourne Racing Club

02 Oct 2015 | in The Digest

All the news that’s fit to click this week in the world of marketing, PR and communications: Storyteller of the week: Melbourne Racing Club Equine Productions recently went behind the scenes to shoot a spectacular two More >

burberry snapchat

The weekly digest: GoPro is the ultimate content company

25 Sep 2015 | in The Digest

All the news that’s fit to click this week in the world of marketing, PR and communications: Burberry and Snapchat rule the runway There’s a new frontier in the fashion world and it’s disrupting the More >

customer digest hero image

The Digest: Andy Lark tells brands to “live as the customer does”

11 Sep 2015 | in The Digest

All the news that’s fit to click this week in the world of marketing, PR and communications: THE LARK GETS THE WORM Xero CMO reveals why we need to automate to achieve greatness – Automation is More >

king content sale

The Digest: How the King of content marketing got rich

28 Aug 2015 | in The Digest

All the news that’s fit to click this week in the world of marketing, PR and communications: A FORCE TO BE RECKONED WITH 3 Digital Trends to Watch Out for in Asia – Asia is home More >