The end of social networking?

Ah, the sweet irony. After recording the latest episode of The Scoop - titled “The end of social networking?” - I decided it was worth updating the tag at the end of the show which includes a reference to our facebook group.

In case you’ve been under a digital rock, it’s now become fashionable to talk about how you’re either deleting your facebook account, moving to another platform, or declaring you never thought it would take off anyway. Personally, I think it’s a case of back to the future with email, as I’ve argued before.

So given that I’ve planted my flag in the ground on this subject, it will be really interesting to see what happens at ad:tech Sydney. I’m moderating a panel on social media and we’re discussing if a value proposition has emerged? I’m really looking forward to the conversation. Check out the panel’s lineup:

• Rebekah Horne,Vice President Australia & New Zealand, Fox Interactive Media
• Adrian Toy, Regional Director Digital, Universal McCann
• Francisco Cordero, General Manager, Bebo
• Mike Murphy, VP, Media Sales, Facebook

Update: Jon Udell (the bloke who first introduced me to blogging), points to a second generation of social networking…

“…social networks that you have to explicitly join are artificial and ungraphable. But we agreed that these first-generation online social networks are fostering a culture of self-disclosure, and that they may lead to a second generation of more naturalistic systems: bottom-up, ad-hoc, peer-to-peer.”