The pick of podcasting

A former editor of mine was fond of saying "a market is greater than two and less than ten." Given that wisdom, The Podcast Network now has a serious competitor in Odeo.

Odeo is run by ex-Google/Pyra Labs blogger Evan Williams and Noah Glass. They’ve got a blog, Evan’s written about the story here, and the start-up is basking in the light of some very valuable NYT exposure.

Want to understand what they’re on about? Evhead summarises thus:

Odeo aims to enable this new distribution channel and medium by creating the best one-source solution for finding, subscribing to, and publishing audio content.

And so a market’s been born thanks to start-ups on both sides of the Pacific. What a coincidence that the latest one is based in San Francisco, a city that became wealthy during the gold rush by selling picks to miners.