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The CMO Show is a podcast about brand storytelling and the future of marketing.

Join hosts Mark Jones and Nicole Manktelow as they interview global thought leaders about emerging trends in content marketing, social, public relations, and digital disruption.

vr marketing

The CMO Show: Ariel Shimoni on the state of VR marketing

13 Jul 2017 | in The CMO Show

How do you get audiences excited about your branded virtual reality content? VR expert Ariel Shimoni tells all. Even though everyone’s carrying around a little virtual reality device in their pocket, VR is awkward. It’s More >

CX empathy

The CMO Show: Adam Faulkner says superior CX requires empathetic marketers

29 Jun 2017 | in The CMO Show

It’s 2017 and we still find ourselves asking: What is customer experience? How does it differ from UX? Customer experience design expert Adam Faulkner joins us to clear up the confusion. “Effectively what it is,” begins Adam More >

intelligent marketing

The CMO Show: Aric Dromi unlocks the marketing universe

15 Jun 2017 | in The CMO Show

Could embracing “machine wisdom” be the key to unlocking the marketing universe? Self-confessed troublemaker Aric Dromi is on a mission to find out… The future of marketing will be driven by machines – we’ll just More >

customer advocacy marketing

The CMO Show: Emma Williamson says authenticity breeds advocacy

01 Jun 2017 | in The CMO Show

Customer experience is now a job unto itself. Just ask Emma Williamson, who’s heading up L’Oreal Australia and New Zealand’s efforts in this space.  When she became director of Customer Experience at L’Oreal Australia and More >

Stephanie Tully on the value of loyalty

The CMO Show: Stephanie Tully on the value of loyalty

18 May 2017 | in The CMO Show

How do you incorporate an iconic legacy into a modern customer experience? Stephanie Tully, CMO at Qantas knows a thing or two. For generations of Australian travellers, Qantas’ iconic red tail has been a symbol More >

Grant Torrie on knowing your audience

The CMO Show: Grant Torrie on knowing your audience

11 May 2017 | in The CMO Show

How do you get to know a digital audience of over two million? Fairfax New Zealand’s Grant Torrie had to do just that. How well do you really know your audience? Do you understand what More >

marketing to mums

The CMO Show: Katrina McCarter on marketing to mums

27 Apr 2017 | in The CMO Show

With 63% of mothers feeling that advertisers don’t understand them, how can we start making mum happy? We all have one, yet when it comes to mothers, it turns out that advertisers and marketers may More >

marketing challenges in china

The CMO Show: Matthew McKenzie on the challenge with China

14 Apr 2017 | in The CMO Show

China; It’s one of the most crowded and competitive marketplaces in the world. How do you stand up to a challenge like that? To say Matthew McKenzie, cofounder and director at The Export Group, is a More >