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The CMO Show is a podcast about brand storytelling and the future of marketing.

Join hosts Mark Jones and Nicole Manktelow as they interview global thought leaders about emerging trends in content marketing, social, public relations, and digital disruption.

The CMO Show: Will Scully-Power and the future of AI Marketing

by The CMO Show | 10 Aug 2017 | in The CMO Show

Ever feel like automating your marketing takes more time than it saves? Machine learning should free you from manual tasks, not add to the list.   Will Scully-Power, CEO of customer experience automation platform PASCAL51 More >

The CMO Show: Shobhit Shukla and the value of data

by The CMO Show | 27 Jul 2017 | in The CMO Show

Your customers are all carrying around a GPS in their pockets. Why aren’t you using all that data to sell them things? You’re shopping for sneakers online, but you bail on the sale. The next More >

vr marketing

The CMO Show: Ariel Shimoni on the state of VR marketing

13 Jul 2017 | in The CMO Show

How do you get audiences excited about your branded virtual reality content? VR expert Ariel Shimoni tells all. Even though everyone’s carrying around a little virtual reality device in their pocket, VR is awkward. It’s More >

CX empathy

The CMO Show: Adam Faulkner says superior CX requires empathetic marketers

29 Jun 2017 | in The CMO Show

It’s 2017 and we still find ourselves asking: What is customer experience? How does it differ from UX? Customer experience design expert Adam Faulkner joins us to clear up the confusion. “Effectively what it is,” begins Adam More >

intelligent marketing

The CMO Show: Aric Dromi unlocks the marketing universe

15 Jun 2017 | in The CMO Show

Could embracing “machine wisdom” be the key to unlocking the marketing universe? Self-confessed troublemaker Aric Dromi is on a mission to find out… The future of marketing will be driven by machines – we’ll just More >

customer advocacy marketing

The CMO Show: Emma Williamson says authenticity breeds advocacy

01 Jun 2017 | in The CMO Show

Customer experience is now a job unto itself. Just ask Emma Williamson, who’s heading up L’Oreal Australia and New Zealand’s efforts in this space.  When she became director of Customer Experience at L’Oreal Australia and More >

Stephanie Tully on the value of loyalty

The CMO Show: Stephanie Tully on the value of loyalty

18 May 2017 | in The CMO Show

How do you incorporate an iconic legacy into a modern customer experience? Stephanie Tully, CMO at Qantas knows a thing or two. For generations of Australian travellers, Qantas’ iconic red tail has been a symbol More >

Grant Torrie on knowing your audience

The CMO Show: Grant Torrie on knowing your audience

11 May 2017 | in The CMO Show

How do you get to know a digital audience of over two million? Fairfax New Zealand’s Grant Torrie had to do just that. How well do you really know your audience? Do you understand what More >