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The CMO Show is a podcast about brand storytelling and the future of marketing.

Join hosts Mark Jones and Jeanne-Vida Douglas as they interview global thought leaders about emerging trends in content marketing, social, public relations, and digital disruption.

Mark Ritson on Marketing Metrics

The CMO Show: Mark Ritson talks disgraceful marketing metrics

by The CMO Show | 24 Nov 2016 | in The CMO Show

Australian companies are predicted to spend half their advertising budgets on digital by 2020 — But are we all in danger of missing the point?  In the conclusion of this two-part CMO Show special Mark Ritson, More >

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The CMO Show: Firebrand Mark Ritson on why digital is overrated

by The CMO Show | 18 Nov 2016 | in The CMO Show

Platform ‘bells’ and analytical ‘whistles’: Is digital not all it’s cracked up to be? With the digital overhaul facing marketers and business strategies today, do all the new platform ‘bells’ and analytical ‘whistles’ actually amount More >

marketing trends for 2017

The CMO Roadshow: Reset your approach to marketing in 2017

by The CMO Show | 03 Nov 2016 | in The CMO Show

From the death of the horizontal video to the myth of virality, here’s what you need to know to battle the marketing heavyweights in the coming 12 months… “If you’re sitting at the top of a More >

Andrew Collins China interview

The CMO Show: Andrew Collins on breaking into China and beating its dragons

by The CMO Show | 21 Oct 2016 | in The CMO Show

How do you crack a foreign market that shifts your business values, depends on local partnerships, and has a work culture of “close enough”? At the age of 27, Australia’s Andrew Collins arrived in China More >

WSU unlimited interview

The CMO Show: Why WSU’s rebrand smashed the hall of conservative mirrors

by The CMO Show | 06 Oct 2016 | in The CMO Show

Trying to stand out in Australia’s university circuit is barbed with expendable resources, exclusivity, and prestige. This was the challenge tackled head on by Angelo Kourtis, Western Sydney University’s VP of People and Advancement, who had More >

Personalisation in marketing

The CMO Show: From printing press to personalisation with Lee Hawksley

by The CMO Show | 23 Sep 2016 | in The CMO Show

It’s no secret the world of marketing is changing at lightning speed. Marketers are leveraging the power of personalisation to deliver great customer experiences as new technologies and user demands continue to grow. In this episode of The More >

creativity in marketing

The CMO Show: Anne Miles on having the balls to be creative in marketing

by Filtered Media | 08 Sep 2016 | in The CMO Show

How do you define creativity? Is it the process of painting beautiful pictures and making music that inspires you? Is it the process of consuming and interpreting content, creations and collaborations in the world around More >

marketing to millennials

The CMO Show: Paul Berney on why marketing to millennials is lazy

by Filtered Media | 25 Aug 2016 | in The CMO Show

Mobile. It’s an unavoidable channel to reach target audiences and has become the most dominant aspect of digital strategy. But is current practice still best practice? With more than 30 years’ experience, including five years More >