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The CMO Show is a podcast about brand storytelling and the future of marketing.

Join hosts Mark Jones and Jeanne-Vida Douglas as they interview global thought leaders about emerging trends in content marketing, social, public relations, and digital disruption.

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The CMO Show: Bec Brideson on marketing to female$ & womenomics

by Megan Wright | 11 Aug 2016 | in The CMO Show

Women account for more than 50 per cent of the global population yet, in the world of marketing, they remain underrepresented in the boardroom and on the drawing board. Estimated to be worth some 28 More >

rachel botsman on the collaborative economy

The CMO Show: Rachel Botsman on the collaborative economy and why trust is not a tagline

by Megan Wright | 19 Jul 2016 | in The CMO Show

Trust: it’s a lucrative and aspirational factor in brand storytelling, but all too often we fail to understand its true meaning – or value. When it comes to making informed decisions, consumers are increasingly driven More >

artificial intelligence in marketing

The CMO Show: Will robots infiltrate marketing? with ANZ’s Chaminda Ranasinghe

by Megan Wright | 12 Jul 2016 | in The CMO Show

It has been touted as an increasingly integral part of many industries, including marketing. But what exactly is artificial intelligence? And, more importantly, what does it means for marketers in the future?  The uptake of More >

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The CMO Show: IT geeks make great marketers with Jenny Williams 

by Tom van Leeuwen | 05 Jul 2016 | in The CMO Show

Those with IT skills and creative flair are increasingly in demand in the marketing department, as data, technology and digital continue to shape core strategy.  The role of the CMO has never been so diverse or challenging. As More >

mobile marketing best practice

The CMO Show: Mobile marketing is the new black with Kelly Slessor

by Megan Wright | 21 Jun 2016 | in The CMO Show

Mobile is where it’s at, right? Turns out that there is a whole world of mobile marketing beyond that which we currently know – and it’s just waiting to be discovered and embraced. It’s a More >

online marketing

The CMO Show: Get cluey about online marketing with Aaron Agius

by Megan Wright | 08 Jun 2016 | in The CMO Show

SEM, SEO and data – they’re the holy grail of the modern marketer’s strategy tool kit. Yet, the struggle to understand and effectively implement them at a tactical level is all too real. This week More >

customer centricity in marketing

The CMO Show: Linden Brown on customer centricity in marketing

by Megan Wright | 24 May 2016 | in The CMO Show

As we move into an era of user-generated content, customer supply chains and individual consumption, the age old adage “the customer comes first,” has never been more true. Without your customers you’d be out of More >

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The CMO Show: Emma Sharley on why brand is much more than a logo

by Megan Wright | 11 May 2016 | in The CMO Show

What’s truly in a name? And what makes a brand and gives it voice beyond logos, colours, fonts and design? These are pertinent questions that every marketer needs an answer to.  As we approach the 85th More >