What we do

We're storytellers with focus.

We believe compelling stories sit at the heart of all marketing strategies and activities.

Great brand storytelling needs structure, focus and a system for constant learning.

Brilliant brand storytelling begins with sound strategy and planning processes.

Our framework for strategic content marketing is the product of an integrated approach to journalism, publishing, and communications.

1. Begin with your end goals in mind

What plans, strategy, research and thinking drive your business? Where do you need to be in the future? These ideas build a picture of the stories that need to be told.

2. Take a reality check

Next up, it’s time to get technical. How well is your existing content, media or communications strategy performing?

We audit the performance of existing content and measurement tools across owned, rented and paid media platforms.

Stakeholder research, in-person interviews, surveys and feedback forms give us valuable insights.

3. Recommendations

Detailed strategies and recommendations follow, with our research and experience combined to give you a clear picture of the possibilities.

Together we set goals for engagement, measurement and sales.

4. Implementation time

Good ideas become great ideas when you set them free. We help you implement strategic recommendations with brilliant content production, social media, communications and public relations.

Let’s tell your story together »

online content custom publishing audience research video corporate events podcasts email newsletters social media publicity story workshops content strategy written stories

We’re responsive to your online platform and will work with you to get the right mix of stories, blog posts, imagery, video and audio to tell your story in an integrated way. For example, your messaging may need compelling writing, an infographic to illustrate and social media content to support and drive traffic. No problem. We understand the behaviours that drive engagement and closely monitor performance data to make sure your content meets the right audience.

 

Tell your story on any platform. We harness our integrated content marketing skills to produce bespoke publications that delight. We’ve produced anything from a recipe book with content supplied by healthy living celebrities to conference publications showcasing the stories of keynote speakers. We’re able to integrate video, audio, photography and impeccable wording to realise your vision. We use real journalists.

 

How well do you understand your customers, target audience, or industry? We work with companies to conduct fast, efficient audience research into brand perception, sentiment analysis, social engagement, and the success of defined marketing strategies.

 

Take your pick: “About us” videos, one-on-one interviews, video case studies, explainer videos or animated infographics. Filtered Media offers high-quality video production with a single focus: telling your story, brilliantly. Find out how we combine creativity with efficient workflow systems to make video production easy, and successful.

 

Behind every successful event is a single, compelling idea. We help you find and clearly communicate that idea through everything: your agenda, invitations, décor, videos, programs, slides and speakers. Each part adds to the story.

Our services also include speech writing and rehearsal. A well-crafted presentation finds the right mix between inspiration and information and creates a lasting impression. Filtered Media’s senior corporate communications specialists, speechwriters and presentation designers create a presentation for your event using pre-written notes, or we start from scratch.

Experts at panel moderating, keynote speaking and content curation, Filtered Media also provides on-stage talent. Mark Jones is a respected journalist and columnist with extensive knowledge of the technology and business sectors in Australia and the United States. Heather Jones is an 18-year corporate communications expert, and a working mother. As Asia Pacific Communications Manager for IBM PC Division, she managed the stunning announcement of Lenovo’s global acquisition of the iconic PC brand in 2005 – garnering a wealth of speaking anecdotes.

 

Custom podcast production, guest interviews, live event recording and audio editing. Podcasting is a passion at Filtered Media. Our production team and journalists work from our purpose-built studio or on site to help brands with one of the most powerful – and sometimes least understood – content marketing strategies. We love it so much we do our own.

 

Strategy, graphic design, content, publishing and analytics. In short, we’ve got everything you need to send your customers brilliant emails they’ll actually read. We produce brand newsletters with the highest industry open rates.

 

Get noticed, get engaged and get it right! Our social team helps you plan a strategic approach to social content, engagement, and measurable outcomes. Then it’s time for consistent, brilliant execution across the social channels that best suit your story. We do the strategy, editorial planning, posting, monitoring and reporting across all platforms.

 

Public relations strategy and execution: Filtered Media has deep expertise in public relations campaigns for business and consumer brands. We offer everything from strategy, to execution, media relations, integrated content publishing, media training, re-branding and culture change. Find out how we can get the results that build your brand and drive sales.

Influencer and blogger relations: Connect with the influencers and bloggers that matter. We create networks and engage celebrities as part of your marketing and communications strategy. Contact us to discover how we can build long-lasting relationships that matter.

 

Everyone has a brilliant story that’s just waiting to be told. But sometimes it takes a little bit of work to uncover the gem. Our storytelling and key messaging workshops help organisations with storylines, brand propositions, communications plans and marketing strategies. We tap into design thinking, professional backgrounds in teaching, journalism and communications to deliver compelling workshops.

 

Filtered Media’s content strategists bring decades of combined experience in publishing, digital media, journalism and business management to the discipline of content marketing strategy. We audit content and website performance, analyse internal and external communications, conduct in-person and mass-market research, and develop strategies to make sure your stories resonate with the right audience.

 

Written stories change the world. Filtered Media’s editors and journalists work with you to produce tight, well-written articles for your customers and target audiences. We’re award-winning media professionals who’ve interviewed the biggest names, worked at the biggest publishers, and produced content for the world’s biggest brands.

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