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Harvey Sanchez

The CMO Show: Integrating creativity and data with Harvey Sanchez

by The CMO Show | 16 Nov 2017 | in The CMO Show - The best marketing podcast

Who wears the suit and who wears the jeans? Harvey Sanchez, Marketing Director at Accenture Interactive proves you can wear both, integrating the creative with the conservative by bringing creative agencies under the Accenture brand, More >

Organic Growth

The CMO Show: The organic growth of Lush Cosmetics with Natasha Ritz

by The CMO Show | 02 Nov 2017 | in The CMO Show - The best marketing podcast

How do you get your story out there with zero external advertising spend? Natasha Ritz, Brand Communications Manager at Lush Cosmetics shares how they created an army of loyal brand advocates championing company purpose and More >

User generated content

The risk of marketing with user-generated content

by The CMO Show | 25 Oct 2017 | in Stories

Sophisticated bots now allow brands to instantly personalise their campaigns on social media. But beware: there’s nothing the public enjoys more than a self-inflicted, user-generated content scandal. Marketing is an inherently risky proposition. Just ask More >

Josh London, CMO of IDG

The CMO Show: The evolution of a global brand with Josh London

19 Oct 2017 | in The CMO Show - The best marketing podcast

This is a story about a story. For any organisation, changing the narrative is tough. For Josh London, IDG’s first CMO, it required a monumental global effort. Find out how he set about unifying the More >

Neuromarketing

The CMO Show: The war for attention – on the front line of neuromarketing with Katharina Kuehn

05 Oct 2017 | in The CMO Show - The best marketing podcast

  Ever wished you could read your customers’ minds? The rapidly evolving field of neuromarketing is getting us closer than ever before. Katharina Kuehn, head of neurostrategy and innovation, chief strategy officer at The Winning More >

PR Disruption

PR disruption: What’s the right way to make a splash?

by Rian Newman | 29 Sep 2017 | in Stories

Exciting new technologies can help to breathe new life into the traditional PR campaign model, but what’s the point if we don’t remember the basics? Rian Newman investigates PR disruption. There’s a line in Jon More >

Viveka Weiley and Kalpana Vignesha

From information to wisdom: The CMO Show with Viveka Weiley and Kalpana Vignehsa

by The CMO Show | 21 Sep 2017 | in The CMO Show - The best marketing podcast

There are 3.5 billion searches on Google every day. If you’re in the business of providing information, how do you compete? The answer according to CHOICE’s Head of New Things Viveka Weiley and Design Ethnographer More >

Chih-Han Yu from Appier on The CMO Show

The CMO Show: Chih-Han Yu presents the future of AI marketing attribution

by The CMO Show | 24 Aug 2017 | in The CMO Show - The best marketing podcast

Cross-screen targeting based on AI marketing data analysis to map the user journey, generate real-time predictions, improve attribution and increase conversions? It might sound like marketing nirvana but Appier’s CEO Chih-Han Yu is making it More >