The Pioneers: brilliant stories to your inbox



Viveka Weiley and Kalpana Vignesha

From Information to Wisdom: The CMO Show with Viveka Weiley and Kalpana Vignehsa

by The CMO Show | 21 Sep 2017 | in The CMO Show - The best marketing podcast

There are 3.5 billion searches on Google every day. If you’re in the business of providing information, how do you compete? The answer according to CHOICE’s Head of New Things Viveka Weiley and Design Ethnographer More >

Chih-Han Yu from Appier on The CMO Show

How to increase conversions with AI marketing attribution & user journey mapping: Chih-Han Yu on The CMO Show marketing podcast

by The CMO Show | 24 Aug 2017 | in The CMO Show - The best marketing podcast

Cross-screen targeting based on AI marketing data analysis to map the user journey, generate real-time predictions, improve attribution and increase conversions? It might sound like marketing nirvana but Appier’s CEO Chih-Han Yu is making it More >

Forget “which 50” per cent of marketing works, it’s “both 50”

by Mark Jones | 17 Aug 2017 | in Opinion

You might know the old adage: “50 per cent of my marketing works, I just don’t know which 50.” CEO & Chief Storyteller Mark Jones explains that today, it’s no longer “which 50” but “both More >

What is immersive storytelling? The frontier of virtual reality

by Candice Witton | 11 Aug 2017 | in Stories

A storyteller’s ultimate goal is to fully immerse the audience in the universe of their story, and it’s no secret that technology rules when it comes to immersive storytelling. Content producer Candice Witton directs her More >

AI Marketing

The CMO Show: Will Scully-Power and the future of AI Marketing

by The CMO Show | 10 Aug 2017 | in The CMO Show - The best marketing podcast

Ever feel like automating your marketing takes more time than it saves? Machine learning and AI marketing should free you from manual tasks, not add to the list.   Will Scully-Power, CEO of customer experience More >

The CMO Show: Shobhit Shukla and the value of data

by The CMO Show | 27 Jul 2017 | in The CMO Show - The best marketing podcast

Your customers are all carrying around a GPS in their pockets. Why aren’t you using all that data to sell them things? You’re shopping for sneakers online, but you bail on the sale. The next More >

vr marketing

The CMO Show: Ariel Shimoni on the state of VR marketing

13 Jul 2017 | in The CMO Show - The best marketing podcast

How do you get audiences excited about your branded virtual reality content? VR expert Ariel Shimoni tells all. Even though everyone’s carrying around a little virtual reality device in their pocket, VR is awkward. It’s More >

CX empathy

The CMO Show: Adam Faulkner says superior CX requires empathetic marketers

29 Jun 2017 | in The CMO Show - The best marketing podcast

It’s 2017 and we still find ourselves asking: What is customer experience? How does it differ from UX? Customer experience design expert Adam Faulkner joins us to clear up the confusion. “Effectively what it is,” begins Adam More >