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lessons in customer experience

Are you experienced? Lessons in customer experience from Jimi Hendrix

by Mark Jones | 17 May 2017 | in Opinion

It’s a rock cliche, but Are You Experienced? When the The Jimi Hendrix Experience released this iconic album in 1967, the response was electric, if you’ll permit the pun. It fast became soundtrack of a More >

Grant Torrie on knowing your audience

The CMO Show: Grant Torrie on knowing your audience

11 May 2017 | in The CMO Show - The best marketing podcast

How do you get to know a digital audience of over two million? Fairfax New Zealand’s Grant Torrie had to do just that. How well do you really know your audience? Do you understand what More >

Five tips for making budget night a PR success

Five tips for making budget night a PR success

by Rian Newman | 10 May 2017 | in Opinion

Budget night. These two small words induce a sense of utter panic for many journalists and PR professionals – but they don’t need to, writes Filtered Media’s PR executive Rian Newman…  At a Meet the More >

marketing to mums

The CMO Show: Katrina McCarter on marketing to mums

27 Apr 2017 | in The CMO Show - The best marketing podcast

With 63% of mothers feeling that advertisers don’t understand them, how can we start making mum happy? We all have one, yet when it comes to mothers, it turns out that advertisers and marketers may More >

marketing challenges in china

The CMO Show: Matthew McKenzie on the challenge with China

14 Apr 2017 | in The CMO Show - The best marketing podcast

China; It’s one of the most crowded and competitive marketplaces in the world. How do you stand up to a challenge like that? To say Matthew McKenzie, cofounder and director at The Export Group, is a More >

effective experiential marketing

The CMO Show: Tina Walsberger talks authentic experiential marketing

30 Mar 2017 | in The CMO Show - The best marketing podcast

How do you market a massive event on a slim budget when getting cut through is more difficult than ever? Sydney Festival’s Tina Walsberger knows a thing or two…  Every January, as the weather hits More >

bingeworthy content

You are what you binge: The evolution of bingeworthy content

by Megan Wright | 23 Mar 2017 | in Stories

“You are what you eat.” But does the same adage apply to content? Filtered Media’s content manager and avid Netflix enthusiast, Megan Wright investigates… It is a truth universally acknowledged that, regardless of how busy More >

marketing Japan

Campaign watch: The unlikely heroes marketing Japan’s small towns

by Ewan Miller | 22 Mar 2017 | in Stories

In the struggle against rural depopulation marketers of Japan’s small towns have found some unlikely heroes… Small towns across the developed world are facing demographic depopulation but nowhere is the problem quite as pronounced as More >