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skills you need for marketing

The CMO Show: Josh Steimle on the modern CMO

16 Mar 2017 | in The CMO Show - The best marketing podcast

What does it take to be a successful CMO today? Josh Steimle reckons it’s the ability to have an eye on the prize, a nose in the numbers and an imagination that knows no bounds. More >

social messaging

Heads up! It’s the end of social messaging as we thought we knew it

by Mark Jones | 06 Mar 2017 | in Opinion

Lying awake at 3am for no explicable reason, I found myself scrolling endlessly through Facebook. Have you noticed that it doesn’t matter how long you keep scrolling, there’s no end to the number of posts? More >

marriage equality marketing campaigns

Campaign watch: When it comes to marketing equality, love is all you need

by Megan Wright | 03 Mar 2017 | in Stories

In the lead up to this year’s Sydney Gay and Lesbian Mardi Gras Festival, marketers proved that the race to grab attention is not about share of mind – or even share of wallet. It’s about share More >

user experience

The CMO Show: Battling the UX beast with Kit Macgillivray

02 Mar 2017 | in The CMO Show - The best marketing podcast

Still struggling to tell your customer experience from your user experience? Confused by the whole concept of design thinking? Turns out it’s not as complicated as it sounds. Complex every day choices  simplified with the More >

online personality

Taking your online personality from “on-bland” to “on-brand”

by Rian Newman | 24 Feb 2017 | in Stories

A little while back this sponsored post from National Australia Bank (NAB) appeared in my Twitter feed… Amirite? pic.twitter.com/c9dF4qUviP — NAB (@NAB) January 17, 2016 While the bank probably thought its topical trifecta of emojis, More >

ghostwriting

What’s in a byline? The case for ghostwriting

by Samantha Waterworth | 21 Feb 2017 | in Stories

The rise of content marketing has brought with it a demand for ghostwriting like never before. But shouldn’t content be written by the person who gets the byline? Samantha Waterworth explores… Ghostwriting: The endeavour a More >

marketing cut through

The CMO Show: Crafting your cut through with Floyd Larsen

16 Feb 2017 | in The CMO Show - The best marketing podcast

How do you win share of wallet when you’re up against more than 50,000 competitors? Floyd Larsen, CEO at Cure Cancer Australia, knows a thing or two about that…  A core marketing message should be More >

marketing lessons

Thinking outside the block: Unlikely lessons in leadership from real estate

by Mark Jones | 14 Feb 2017 | in Opinion

Real estate agents. Come on, be honest, do you trust them? Is there anything a discerning entrepreneur, marketer or business leader could glean from the time honoured tradition of marketing and selling property? Well, I More >