Filtered Media appoints former Royal Foundation Media Manager to lead new Social Enterprise Practice

Filtered Media appoints former Royal Foundation Media Manager to lead new Social Enterprise Practice

Agency now telling stories, brilliantly, for charities, causes and corporate foundations

Sydney, 10 April 2018 – Integrated brand storytelling agency, Filtered Media, has appointed former Media Manager on Their Royal Highnesses’ Heads Together mental health campaign, Louisa Sampson, to the newly created role of Director, Social Enterprise at Filtered Media.

The Social Enterprise practice is the latest initiative of the pioneering agency that has worked with highly respected consumer, technology, finance and lifestyle brands like KitchenAid, Vitamix, Telstra, Adobe, Coca-Cola, Vision Personal Training, Financial Planning Association and many others over its ten-year history.  

It’s not uncommon for agencies to do pro-bono work for social enterprise clients; this is the first time an integrated brand storytelling agency with such a strong heritage in business and consumer PR and content marketing in Australia brings its experience to bear with a dedicated commercial practice focused on helping causes, corporate foundations, government agencies, social enterprises and not for profits tell their stories, brilliantly.  

“The Social Enterprise practice fulfils a long-held dream of ours at Filtered Media to actively help organisations and brands driven by a social purpose. We have two well-established practice groups already, one focused on Consumer + Lifestyle brands, and the other on Finance + Technology brands. It’s a personal and professional thrill to have someone of Louisa’s calibre join us in pioneering our new Social Enterprise practice,” said Heather Jones, Managing Director and co-Founder at Filtered Media.

Louisa (pictured left) has extensive experience working with charities and government, including a number of high-profile campaigns in the UK. Most recently, she helped change the conversation on mental health by working on the media relations for The Duke and Duchess of Cambridge and Prince Harry’s Heads Together campaign. She also led communications for the Prime Minister’s Points of Light volunteering award and was Senior Press Officer for the former UK Deputy Prime Minister, Nick Clegg.

The Social Enterprise practice debuts this month with three new clients, City West Housing, Crisis Prevention Institute (CPI), and 4Community.  They join existing social purpose-driven founding clients Diabetes NSW & ACT and KYUP! Project who were previously served under Filtered Media’s Consumer + Lifestyle practice.

Filtered Media warmly welcomes leaders from corporate foundations, charities, government agencies, not for profit organisations and social enterprises to get in touch to explore how we might help tell your story, brilliantly, via integrated public relations, content marketing, video production, podcasting and social media.

Visit for more information, and connect with Louisa on LinkedIn.



Media contact

High-resolution photographs available on request. For any other inquiries or to arrange an interview with Heather Jones at Filtered Media, please contact:

Emily Nowland, PR manager + storyteller | 0413 942 179


About Filtered Media

Co-founded by Heather Jones and Mark Jones in 2007, Filtered Media is Australia’s premier brand storytelling agency, integrating content marketing, PR, social media, graphic design, podcasting and video production together to tell stories that get heard. Filtered Media proudly partners with established, respected brands like Telstra, Vision Personal Training, Adobe, Financial Planning Association of Australia, Macquarie Ice Rink and Coca-Cola South Pacific to help craft and tell their stories, brilliantly.

Filtered Media employs 30+ brand storytelling professionals, and is based on Victoria Avenue in the urban heartland of Chatswood, NSW, serving brands across Australia, New Zealand and internationally. It is a member of PROI Worldwide, a global partnership of 75 independent communications agencies across five continents.    


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