Want to know how to tell a cracking good yarn?

Tuesday March 20th is World Storytelling Day, and at Filtered Media we’re asking: How do you take a great idea and turn it into an engaging and ‘cracking’ story?

Chief storyteller and CEO Mark Jones is joined in conversation with former editorial director for Fairfax Media, Sean Aylmer to dissect the concept of storytelling through their respective experiences in media and journalism.

Join Mark and Sean for brilliant insights as well as practical tips and tricks on how to spin a good story into a great story.

Who should come?

Decision makers, senior marketers, and C-suite executives who are interested in telling their brand’s story.

Sean Aylmer

Sean trained as an economist, became a journalist and then an editor, and finally was general manager for Fairfax’s metropolitan newsrooms. His remit covered The Sydney Morning Herald, The Age and The Australian Financial Review and he oversaw a budget of more than $200 million and led a team of more than 1,000 staff.

During the past five years he transformed Fairfax Media’s newsrooms from being print focussed to digital led, 24 hour a day operations with bigger audiences than ever before. The transition included refocusing all parts of the business on the reader, re-skilling staff, introducing data based metrics, becoming more efficient and keeping the all-important culture that made Fairfax the leading independent publisher in Australia.

Prior to his most recent job as Editorial Director at Fairfax, he was Editor-in-Chief of the Sydney Morning Herald. Sean has also been a foreign correspondent in New York, a economics correspondent in the Canberra press gallery and banking and finance editor of the AFR.

Mark Jones

Mark Jones is a master storyteller and brand strategist. His passion is helping business leaders harness the power of storytelling for growth. Mark has 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker.

He’s interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his enthusiasm for storytelling and brand strategy.

Mark has worked with iconic brands including Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, KitchenAid, Fairfax and IDG. Together with his wife, he built a multi-million-dollar brand storytelling agency, Filtered Media, that helps organisations tell their story, brilliantly.


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