Learn how to build a trusted brand through storytelling
On Tuesday October 16th 2018 (8:00-9:30am) at Filtered Media HQ, chief storyteller and CEO Mark Jones will be joined in conversation with brand partnerships director for Guardian Labs Susie Bayes to discuss building brand trust and the role of brand storytelling.
We invite decision makers, senior marketers, and C-suite executives who are interested in telling their brand’s story brilliantly to join us and kick off their day with some expert insights and a tasty breakfast!
Register to attend:
Susie joined Guardian Australia’s content partnership team Guardian Labs in 2014 to help brands create partnerships which authentically connect with the Guardian’s audience. With a psychology degree and a decade in marketing and strategy under her belt, she has strong insights into driving brand purpose, trust and authenticity.
As the Guardian’s Brand Partnerships Director, Susie creates content & event partnerships, with global brands like Philips, local giants like Optus and purpose driven brands such as Powershop. She has seen the success of brands in the UK & US who have evolved their brand messaging to show their positive impact and is keen to help Australian brands benefit from bringing this thinking into their businesses.
As a Board Member for the Banksia Foundation, she is passionate about helping brands achieve success by demonstrating that they share readers’ core values and communicating their commitment to better business.
Mark Jones is a master storyteller and brand strategist. His passion is helping business leaders harness the power of storytelling for growth. Mark has 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker.
He’s interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his enthusiasm for storytelling and brand strategy.
Mark has worked with iconic brands including Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, KitchenAid, Fairfax and IDG. Together with his wife, he built a multi-million-dollar brand storytelling agency, Filtered Media, that helps organisations tell their story, brilliantly.