Have we lost the art of creative storytelling?
Marketing is dominated by science as CEOs drive short-term sales and martech platforms generate rivers of data.
But we humans respond to creative storytelling. Maybe it’s time we embraced the art of storytelling?
Join us for a special live recording of The CMO Show podcast on Wednesday 20th March 2019 (8:00-9:30am) at Filtered Media HQ as special guest Tamara Howe, Marketing Director – ANZ at Kellogg Company, joins host Mark Jones to challenge conventional wisdom.
Recorded to coincide with World Storytelling Day, we borrow from this year’s theme: Myths, Legends and Epics. How do we recapture a passion for creativity and radical thinking? How can we feed our creativity with the cultural myths and stories that inspire and influence our community?
We invite decision makers, senior marketers, and C-suite executives who are interested in telling their brand’s story brilliantly to join us and kick off their day with some expert insights and a FREE tasty breakfast + good coffee!
Register to attend:
An award-winning marketer, Tamara placed #18 on the CMO 50 in 2018. A former brand manager at Dairy Farmers, she moved from milk to cereal products at Kelloggs where she’s helped transform brand perceptions of our favourite breakfast foods.
As an advisory board member of the Ehrenberg Bass Institute for Marketing Science, she understands the art and science of crafting marketing strategies that get the balance just right.
Mark Jones is a master storyteller and brand strategist. His passion is helping business leaders harness the power of storytelling for growth. Mark has 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker.
He’s interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his enthusiasm for storytelling and brand strategy.
Mark has worked with iconic brands including Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, KitchenAid, Fairfax and IDG. Together with his wife Heather, he built a multi-million-dollar brand storytelling agency, Filtered Media, that helps organisations tell their story, brilliantly.