Adobe appointed Filtered Media to align the brand with high-level insights and analysis from the Asia Pacific region. Together, Adobe Asia Pacific and Filtered Media developed a strong editorial vision for CMO.com based on emerging trends and key issues across the area.
Each month a variety of content is developed for the platform, giving the region’s creative decision makers a regular flow of information about technological, economic and social trends.
Adobe Asia Pacific has been globally recognised for its leading share of media voice, contributing to 13 per cent of the overall visits to CMO.com. Since 2013, this content has attracted substantial social media engagement and continues to cultivate strong associations with the brand.
With more than 100 original, editorially independent pieces of content covering the trends and opportunities across the vast and culturally diverse Asia Pacific region, CMO.com is now able to cater to a global audience through the delivery of localised content.