Filtered Media partnered with CA ANZ’s Content and Digital Engagement team to produce a three-part video and article content series to support the Be A Difference Maker brand campaign.
Three Chartered Accountants (CAs) making a difference through their work to be featured as brand ambassadors in the series celebrating the CA experience.
Filtered Media created three compelling and distinctive storytelling video and article packages profiling the career achievements of three inspiring CAs, and highlighting the social impact of their work.
Our integrated content and production teams collaborated to create a strikingly upfront and personal experience for CA ANZ’s audience.
For optimum impact, our creative treatment enabled each Difference Maker to connect more directly with the viewer using a technical solution that had them speaking directly down the barrel of the camera without breaking eye contact with the interviewer.
Simplicity and consistency in the format meant that the diversity of stories and impact could come together in a cohesive series.
The content series has been amplified via CA ANZ’s social channels in article, full length video and social video form, as well via Student Affiliate monthly eDM and in PR moments such as International Women’s Day.
Our storytellers’ intrinsic understanding of the power of narrative in shifting awareness and beliefs, and ability to tailor messages to different mediums were employed successfully to produce an ideal outcome for CA ANZ.