As a premium, global brand Coca-Cola required a storytelling solution with international appeal. This led Filtered Media to handcraft an integrated content marketing service, leveraging common cultural values across Australia, New Zealand and other Asia Pacific markets, while maintaining a focus on local stories.
Tapping into the company’s dynamic brand, Filtered Media developed a content plan with an emphasis on multimedia and video, to increase brand penetration across a variety of channels.
Utilising the robust toolset offered by Adobe Experience Manager 6.2, Filtered Media’s design and production team collaborate to create unique and rich experiences for Coca-Cola’s audience.
Coca-Cola Journey is now recognised as a global leader in the content marketing space, publishing more than 100 stories across a variety of formats every year.