The solution
Tomofun engaged Filtered Media to develop a proactive media and influencer outreach campaign to position the Furbo Dog Camera as the number one gift on every dog lover’s Christmas wish list.
Filtered Media focused on a unique target market, 25-35 year old women who see themselves as parents of their ‘furbaby.’ We reached out to a cross-section of media outlets with four new story angles focused on the emotional bond between “pawrent” and “furbaby.” The product’s unique technical features and benefits were also highlighted.
To help amplify brand awareness, Filtered Media engaged influencers with both gifted and paid collaborations. Through these engagements, Furbo product messaging was shared via video content directly to the target audience on Instagram.
