Global challenges. Global leaders.
The challenge
Can accountants save the world? The World Congress of Accountants 2018 aimed to answer this question in the affirmative with a bold content program promoted via our integrated marketing campaign.

More than 5,500 global delegates from 119 countries rallied to the call to participate in ‘one chance to shape the future’ of their profession.
A 45% uplift in attendance, a high session rating of 4.72/5 and overwhelmingly positive sentiment of 96.9% on social media reflected the success of the campaign’s key goal: to elevate the conversation of global accountancy, and the brand outlook of the host organisations.

The outcome

The attendance of 5,722 delegates from 119 countries (a 44.5% increase on previous attendance), a high session rating of 4.27/5 and 96.9% positive sentiment on social channels.

– 86 million reach or impressions for WCOA globally

– 19 million PR campaign reach in print and digital

– 890,000+ website views and more than 280,000 unique visits

– 5 million social media campaign reach across 14-month lifespan

– 44% month on month growth of social media engagement

The results
86 million
reach or impressions for WCOA globally
19 million
PR campaign reach in print and digital
44%
month on month growth of social media engagement
“WCOA was a phenomenal experience for me, and I feel that I walked out a completely different person.”
Ryan Hanson, Generation Next participant, WCOA 2018
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