The solution

Inspired by the Hisense Global campaign theme See the Incredible, Filtered Media staged an “incredible” review experience at Sydney’s quirky yet sophisticated The Old Clare hotel.

Top-tier journalists and influencers were invited to attend an intimate cocktail event, showcasing the new TVs and featuring a spellbinding performance from celebrity magician, Matt Tarrant.  

Guests were then invited to spend “a movie night in” in one of The Old Clare’s luxurious hotel suites. The rooms featured one of the new Hisense TVs, set up with a state-of-the-art Xbox console, and Netflix subscription.   

Outcome

The night was an enormous success, attracting 11 key technology journalists and their guests, with close to 40 attendees overall.

Filtered Media secured 10 reviews across major publications and reputable sources, including The Sydney Morning Herald, Finder, EFTM and CNET – achieving an impressive 17 million impressions within 50 days of the launch.  

Two key gaming influencers, James Turner and Annabelle Harper, posted about the event on their social media channels, generating a combined total of 65,650 impressions across multiple posts. This exposure was instrumental in increasing awareness of the Hisense brand among the gaming community, and drove competition entries and likes on the Hisense Facebook page, with 2,054 entries overall.