See the Incredible with Hisense
The challenge
Hisense released two premium TV models in August 2017, and wanted to offer Australia’s leading technology journalists a unique, hands-on experience to help drive product reviews and to develop content surrounding the launch.

Independent product reviews have been integral to Hisense’s success in Australia, and with 60% of Australian customers now consulting online reviews before making a purchase, reviews were deemed critical to the PR campaign to launch the TVs to the Australian market.
“With the TVs a perfect match for high-performance gaming, Filtered Media was able to use influencer relations and a social media competition to ingratiate Hisense with the gaming community across Australia.”

The solution

Inspired by the Hisense Global campaign theme See the Incredible, Filtered Media staged an “incredible” review experience at Sydney’s quirky yet sophisticated The Old Clare hotel.

Top-tier journalists and influencers were invited to attend an intimate cocktail event, showcasing the new TVs and featuring a spellbinding performance from celebrity magician, Matt Tarrant.  

Guests were then invited to spend “a movie night in” in one of The Old Clare’s luxurious hotel suites. The rooms featured one of the new Hisense TVs, set up with a state-of-the-art Xbox console, and Netflix subscription.   

hisense case study

Outcome

The night was an enormous success, attracting 11 key technology journalists and their guests, with close to 40 attendees overall.

Filtered Media secured 10 reviews across major publications and reputable sources, including The Sydney Morning Herald, Finder, EFTM and CNET – achieving an impressive 17 million impressions within 50 days of the launch.  

Two key gaming influencers, James Turner and Annabelle Harper, posted about the event on their social media channels, generating a combined total of 65,650 impressions across multiple posts. This exposure was instrumental in increasing awareness of the Hisense brand among the gaming community, and drove competition entries and likes on the Hisense Facebook page, with 2,054 entries overall.     

“Truly the best TV event I've been to. Perfect way to get to know the product.”
Bennett Ring - Journalist, Tech Radar
17 million
media impressions across 10 reviews.
146,200
unique social media engagements and 2,054 competition entries.
126,700
video views.
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