KURZ engaged Filtered Media to create a proactive content strategy to translate its heritage and expertise into local media and stakeholder engagement, promoting KURZ as a thought leader in the security and packaging industries, and ensuring top of mind placement in the minds of potential clients.
Engaging with different audiences through a variety of channels, this strategy incorporates digital website optimisation to foster lead generation, elevate KURZ’s brand presence and company profile through engagement with trade publications across technology, security and design, amplify its security messages through engagement with mainstream press and excite designers via strategically amplified social media across LinkedIn and Instagram.
Through persistent press engagement, KURZ has been featured in more than 50 digital publications, including News.com.au, with a potential syndicated reach of more than 15 million Australians.
This is supported by content strategy with numerous articles drafted and interviews secured for Kurz spokespeople in packaging and technology trade publications. Social media support for KURZ’s Managing Director has also increased its profile and clout on key social platforms.