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The challenge
Sydney’s population has boomed, rental prices have risen steadily for years and security of tenure is at an all time low, making it increasingly difficult for many people to find affordable housing and work centrally in Sydney. Established in 1994, City West Housing is a tier one registered community housing provider with strong development capability and the mission to “build community diversity through the provision of quality affordable rental housing, allowing people to live and work locally.”
In February 2018, City West Housing became a partner in the Everybody’s Home campaign to raise their voice in putting affordable housing well and truly on the map in the press and national consciousness. City West Housing engaged Filtered Media to make the most of the moment and demonstrate the part City West Housing plays in giving over 700 people secure, safe and affordable housing in Central Sydney.

The solution

Inspired by the Hisense Global campaign theme See the Incredible, Filtered Media staged an “incredible” review experience at Sydney’s quirky yet sophisticated The Old Clare hotel.

Top-tier journalists and influencers were invited to attend an intimate cocktail event, showcasing the new TVs and featuring a spellbinding performance from celebrity magician, Matt Tarrant.  

Guests were then invited to spend “a movie night in” in one of The Old Clare’s luxurious hotel suites. The rooms featured one of the new Hisense TVs, set up with a state-of-the-art Xbox console, and Netflix subscription.   

hisense case study

Outcome

The night was an enormous success, attracting 11 key technology journalists and their guests, with close to 40 attendees overall.

Filtered Media secured 10 reviews across major publications and reputable sources, including The Sydney Morning Herald, Finder, EFTM and CNET – achieving an impressive 17 million impressions within 50 days of the launch.  

Two key gaming influencers, James Turner and Annabelle Harper, posted about the event on their social media channels, generating a combined total of 65,650 impressions across multiple posts. This exposure was instrumental in increasing awareness of the Hisense brand among the gaming community, and drove competition entries and likes on the Hisense Facebook page, with 2,054 entries overall.     

17 million
media impressions across 10 reviews.
146,200
unique social media engagements and 2,054 competition entries.
126,700
video views.
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How podcasts can help tell your brand story
How podcasts can help tell your brand story



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