We're storytellers with focus.
Brilliant brand storytelling begins with sound strategy and planning processes.
Our framework for strategic content marketing is the product of an integrated approach to journalism, publishing, and communications.
1. Begin with your end goals in mind
What plans, strategy, research and thinking drive your business? Where do you need to be in the future? These ideas build a picture of the stories that need to be told.
2. Take a reality check
Next up, it’s time to get technical. How well is your existing content, media or communications strategy performing?
We audit the performance of existing content and measurement tools across owned, rented and paid media platforms.
Stakeholder research, in-person interviews, surveys and feedback forms give us valuable insights.
Detailed strategies and recommendations follow, with our research and experience combined to give you a clear picture of the possibilities.
Together we set goals for engagement, measurement and sales.
4. Implementation time
Good ideas become great ideas when you set them free. We help you implement strategic recommendations with brilliant content production, social media, communications and public relations.